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If you upload via Business Suite, you can use the built-in editing tools to adjust your creative to 9:16. Then select the aspect ratio you want to use and adjust the crop as necessary.įor Facebook Stories, upload images with a vertical (9:16) aspect ratio to optimize for full-screen display on mobile devices. Open the post composer, upload an image, and click the pencil icon. Whether you need to scale images down or adjust the aspect ratio, you can use Business Suite’s built-in tools. If you add a larger image to a Facebook post in Meta Business Suite, for example, the platform automatically scales the image down to fit.

But to ensure your images display clearly on the widest possible range of mobile devices, it’s better to aim for a minimum width of 1200 pixels.įacebook caps feed images at 2048 pixels for the longest dimension but you can still upload larger images. What dimensions should you use? Facebook requires feed images to have a minimum width of 479 pixels. But on mobile screens, square and portrait images occupy much more space than landscape images do. Technically, you can upload landscape (16:9) images. To optimize your Facebook feed posts, aim for a square (1:1) or portrait (4:5) aspect ratio. In January 2022, for example, more than 80% of Facebook users accessed the app via mobile devices only. But over time, the social platform has adjusted to accommodate the rapidly increasing number of mobile users. Historically, Facebook has prioritized horizontal images. Although there’s plenty of overlap, it’s always best to double-check image specs and adjust as necessary before cross-posting creatives.

YOUTUBE PIXEL TESTER HOW TO

How to Optimize Social Media Image SizesĮvery social media platform has its own set of optimal image sizes and aspect ratios.

That means adopting these techniques can increase visibility for your content and help you reach more potential customers.

Optimized images can also appear at the top of social media search results. That means optimized images can generate more impressions and engagement, which can have a major impact on your results and ability to achieve marketing goals. Social media algorithms tend to prioritize images that follow best practices and use recommended formats. The way your images appear on social media goes way beyond aesthetics. When you optimize social media images, you take steps to improve how your creative assets display in followers’ feeds and on your organization’s page. So do you really need to add image optimization to the list? In short, absolutely. From designing visually appealing creatives to perfecting captions to publishing at the optimal times, you already have a lot to consider when posting social media content. Tons of factors affect the success of your social media posts. Why It’s Important to Optimize Social Media Images In this article, you’ll learn how to optimize social media images to improve visibility, drive discovery, and achieve your most important marketing goals. Want to get more value from your social media images? Wondering how to produce images that stand out in the feed and search results?

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